How can video help your business? Or tell your organization’s story?
As many of us kno
w, over the past ten years technology has made HD video affordable for small businesses and presented it as a much more versatile tool than costly network television ad campaigns. This generation of online marketing strategy and social media has already reinvented itself within the past 5 years.
Video production has changed with it, from narrative and documentary filmmaking to online advertising. Now you can make your website much more interactive: you can convert web traffic into sales, decrease bounce rates, improve your SEO- you can differentiate yourself from your competitors by producing professional HD videos for your site. Videos also add trust, credibility, and depth by employing a more more modern and vicarious medium than photography or written text.
Part of the advantage of is simply that videos are multisensory and they take advantage of 4 dimensions: time is at play, not just sound, images, or written words.
Here at Parallax Pictures we try to leverage the opportunities presented by the evolution of today’s visual media, as well as prices that would not have been possible 20 years ago simply because technology has put these tools in our hands so we can do better work.
Video can help your businesses in countless ways: web videos, viral campaigns, Blu-Rays & DVDs for stores and trade shows, live event videos, local cable advertising, you name it!
We do all these things for our clients in Worcester, Boston and greater New England. Get in touch, we can help!
