Not all benefits of video are related to the internet.
Tom Lewis at Leo’s Landscape Nursery plays the videos I made for him on Blu-Ray behind the register in his store.
When people come in for a smaller purchase, for example a few plants from the nursery, they can see the videos and learn that he does landscape design. From there they might decide to hire him for a much larger projects with budgets of thousands or even tens of thousands of dollars, which they might otherwise never have known he was capable of delivering.
He also placed the videos on his website, which has brought in people from new market territories who normally wouldn’t make the longer drive to his location.
Tom told me he made his money back on those videos in just a few months and it wasn’t even the prime of his season when they went up.
Being among the first in your area to capitalize on certain forms of advertising gives you a competitive advantage, and HD video is still ahead of the curve for most small businesses in Massachusetts (and for that matter New England).
Larger companies have been producing their own content for years but most local business owners don’t yet realize they can afford quality video production. It’s a powerful tool and it’s come down in price significantly over the last 20 years, making it much more accessible.
We help people with more than just video production: our clients often need help as they navigate branding and integrating video with their existing marketing strategies, so we usually include consulting in the process.
This example with Leo’s was a win for both creativity and ROI, which are both top priorities at Parallax Pictures.
